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Marketing strategies for companies in the photovoltaic market

Marketing Manager at DAH Solar gives tips on how to maintain efficient communication between integrator, manufacturer and distributor

Solar energy Canal Solar Marketing Strategies for Companies in the Photovoltaic Market

It is necessary to think about the customer’s “pain”, says Thais Bitencourt. Image: Canal Solar/Disclosure

No market de solar energy o Instagram is main tool to be a direct means of communication between integrator, manufacturer and distributor. That's what he said Thais Bitencourt, LATAM Marketing Manager at Dah Solar.

In an exclusive interview to Canal Solar, she commented on how a company of the photovoltaic segment must se position with regard to strategies de marketing.

Furthermore, it gave tips de techniques de marketing, pointed out what the sector can expect from DAH in relation to new technologies and explained the inspiration for the creation of full-screen modules.

Finally, he emphasized the challenges that he faced throughout his professional trajectory and how the female presence is getting bigger in the photovoltaic market.

Check out, in the video below, the Full interview.


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Mateus Badra
About the Author
Mateus Badra

Journalist graduated from PUC-Campinas. He worked as a producer, reporter and presenter on TV Bandeirantes and Metro Jornal. He has been following the Brazilian electricity sector since 2020.

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