SICES presented, during Intersolar South America 2021 – which took place from October 18th to 20th, at Expo Center Norte, in São Paulo (SP) – its new logo and what the company's market positioning strategy will be.
“SICES’ marketing initiatives will be reinforced in partnerships with integrators and expanding its persona of transformation towards society, social actions and technological innovations in joint projects with integrators throughout the national territory”, explained Edison Luis Cecílio, partner at G7 Marketing & Digital.
The new brand logo incorporated the “S” as a seal of quality for solar panels, inverters and kits sold by SICES.
Read more: Intersolar Brasil breaks attendance record and surpasses European edition
According to the announcement, four sub-brands will define SICES' areas of activity: Solar, Agro, Lab and Info. With the new feature, digital platforms were updated with more advanced technologies and more intuitive applications, making it easier to use the tools that integrate customers.
Furthermore, at Intersolar South America, SICES brought its product portfolio, with kits, photovoltaic inverters, pumps and solar panels. “We have specialists in each area and this asset sets SICES apart. We have a robust digital services platform, teams for service across the country, but our difference is knowledge”, said Leonardo Pantaleão, CEO of SICES.
“During the pandemic, and in the judicial recovery process, we were able to restructure the company, show SICES' confidence and its enormous growth potential, especially at this time of great opportunities for solar energy in Brazil. We are prepared for the challenges of consolidating solar energy as an energy and environmentally effective matrix”, he highlighted.
SICES laboratory
The company's laboratory, authorized technical assistance for the Sungrow and Goodwe brands, invested more than R$500 in equipment that allows tests to be carried out on photovoltaic inverters in order to identify whether they have a factory defect or not.
Image: reproduction
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