A Good broth, food market company from Paraná, announced that, since January 2022, its facilities and distribution centers started using renewable sources for energy supply.
Through a partnership, the food industry is using a solar power plant, located in Campo Largo (PR), for supply 90% of manufacturing processes.
“In recent years, we have had sustainability as a strategic pillar of the brand and we are carrying out actions in support of this commitment”, said Alexandre Stival, CEO of Grupo Caldo Bom.
According to a survey carried out by the North American agency Union + Webster, 87% of the Brazilian population prefers to purchase products and services from sustainable companies.
Another study, carried out by Opinion Box, points out that 67% of consumers are in the habit of researching companies' ESG practices before making purchases. Among the respondents, sustainability and environmental issues are some of the main searches made before closing a deal.
Caldo Bom’s sustainable practices
Since 2018, the company has been a partner of the Institute of Reverse Logistics (ILOG) and has the “We Recycle” Seal, given to companies that are responsible for the reverse logistics of their packaging – a guarantee for those who meet all the requirements regarding the disposal of materials recyclable.
“Shared throughout the life cycle of products and reverse logistics, it is a solution that involves post-sale or post-consumption procedures, ensuring the reuse or disposal of packaging”, highlighted Stival.
The percentage of waste sent for recycling by the company is approximately 70%. It has a waste separation plan, in which each type of material is placed separately.
