Updated March 6, 2026
The electricity sector is traditionally dominated by men, but this reality has been changing over the years. In Canal SolarWomen play fundamental roles, holding leadership positions and making up the majority of the workforce.
Meanwhile, in the Brazilian energy market, only 20% of the workforce is female, and less than 6% of them hold leadership positions. These figures come from... ANEEL (National Electric Energy Agency).
Dayanne Grus, Human Resources Leader
“Here in the Canal Solar, I learned that we can always be better! Even when you think you’re already at a good level, you realize that you can still improve more. So my biggest lesson here was to believe in myself more,” she shared.
“During the hiring process, we see the human being above any label. Skin color, weight, gender, or any other individual characteristic doesn't matter. What really matters is the person and their work,” he explained.
“Unlike other companies I’ve worked for, where there were restrictions on hiring, here we value diversity and inclusion. We are GPTW (Great Place to Work certified) with a great score in diversity, equity and inclusion,” he added.
“This makes me very happy! No Canal Solar, we trust in people’s professionalism, this makes all the difference in our day-to-day lives and contributes to a much healthier and more productive work environment”, he concluded.
Thávia Farias, Information Technology Leader
“The biggest challenge I faced throughout my career was establishing a solid network in a sector that is still predominantly male. Although female representation has grown in recent years, there are still many male references in the sector and finding space for debate among them is still tiring,” he pointed out.
“In addition, I have encountered challenges such as having my voice or opinions undervalued in meetings and negotiations. There have been times when I have had to reassert my authority and technical expertise to be taken seriously. However, I have always believed that competence and consistency speak louder than any gender bias,” she added.
“To overcome these challenges, I sought to build my network of contacts strategically, positioning myself as a reference in my field and promoting spaces where other women can also grow. Today, in addition to leading in technology, I make a point of supporting other professionals so that they have more visibility and access to the same opportunities,” she highlighted.
“If I could give one piece of advice to other women entering this sector, it would be: spread your knowledge, build alliances and never underestimate your potential. The market needs our innovative and strategic perspective,” she shared.
“Already in the Canal Solar, one of the greatest opportunities was having the opportunity to connect technology and business in a strategic way, guiding the internal team and helping companies optimize their processes and increase their efficiency. In addition, I always had space to expand my connections in the sector and exchange experiences with other professionals and position myself even more as a female reference in technology”, she concluded.
Ericka Araújo, Communications Manager
“We work in a market that has traditionally been more male-dominated, and so there may be resistance to hearing a woman taking on a leadership position. However, in Canal Solar, I always found an environment of opportunities, without my condition as a woman being a limiting factor”, she commented.
“The main opportunity that I grabbed with all my strength was the podcast, which allowed me to represent the Canal Solar on several occasions. But what really opened doors for me to travel and cover international events was the trust in my work, the result of several quality deliveries. This allowed me to establish myself as a journalist in the energy sector, and the recognition I have received throughout my career is one of the greatest rewards of my career,” he added.
Aline Ferreira, New Business Development Leader
“I think it all depends on our efforts and how we face challenges. In engineering, there may be more men, but what really matters is the commitment to work, which is the same for everyone. The difference is in gender, but not in the effort required for the profession,” he said.
"Today, I'm part of the engineering area, working on new business development. My journey here has been a turning point, giving me many opportunities to develop and grow professionally. When I started, I was 25 years old; today I'm about to turn 30, and I see how important this experience has been for my professional evolution. Here at..." Canal Solar, I learn every day. I am very grateful for all the opportunities I have had, and for the ones I still have every day,” she added.
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