The Brazilian solar market is experiencing a moment of maturity. In just a few years, we have gone from an incipient sector to one of the largest in the world in distributed generation. This accelerated growth has attracted numerous manufacturers, many of them without a tradition in the production of photovoltaic modules. Therefore, more than ever, choosing suppliers goes far beyond price.
The value of a purchase isn't measured solely by the initial cost, but by the long-term security it offers. We're talking about equipment with warranties that can reach 25 years. Within this timeframe, what truly sustains the business is reliability—both of the product and of the company representing it. In recent months, we've seen this market shift, with some manufacturers leaving Brazil and highlighting the importance of well-informed decisions.
As importers, we have direct co-responsibility for what we sell. When a manufacturer leaves the country or ceases to offer support, the liability falls entirely on whoever brought the product in. Therefore, before any negotiation, we thoroughly analyze the history, reputation, and solidity of the brands we intend to work with. Particularly, and due to my interest in engineering, I evaluate the performance characteristics and certifications that attest to the quality of the modules even more rigorously.
Criteria that go beyond the invoice numbers.
At Schmidt Distribuidora, the selection process is rigorous. We evaluate internationally recognized certifications such as PVEL, Bloomberg, and PV Tech, and investigate the company's market experience and production structure. But we don't stop there; we believe nothing replaces a technical visit. In October, we were in China to get a close look at the facilities of one of the manufacturers that most caught our attention: EGING PV. A brand with which we began a symbolic commercial relationship at the beginning of the second quarter and which has been strengthening ever since.
Regarding the photovoltaic module product, the aesthetics are similar; however, what differentiates them is what they deliver in practice, or rather, in the project. With EGING, we saw seriousness in quality testing and a real commitment to the issue of... fake power — a problem that is unfortunately common in the market. This attention to the accuracy of the declared power demonstrates respect for the customer and transparency within the sector.
Considerations that prevent headaches
Working with quality modules is not just a technical matter; it's a smart business strategy. Post-sales problems, which are the nightmare of integrators and distributors, are reduced by about 90% when the manufacturer is carefully chosen. This risk reduction allows for the sustainable growth of the entire supply chain.
Furthermore, international certifications have been gaining increasing importance. Banks and tenders already require seals such as Tier 1 and PV Tech to approve financing or validate suppliers. These recognitions are not just symbols: they are concrete guarantees of the manufacturer's seriousness.
Trust beyond a handshake.
When a distributor associates its name with that of a manufacturer, it assumes a shared responsibility. Therefore, the choice needs to be strategic. Similarly, a solid brand is strengthened by having a reputable and reliable distributor. It's a two-way street, where both grow together and generate credibility for the entire chain.
It was with this perspective that we chose EGING PV. We had been following the company for some time and recognized its enormous potential. Although it was already a globally established brand, its presence in Brazil was still modest, especially in distributed generation. The turning point came with the strengthening of its local operation and the arrival of experienced professionals to lead marketing and market relations.
It exists, and we know where to find it.
Having an EGING team present in Brazil, working closely and accessibly, makes all the difference. Today we have fast support, easy access to marketing materials, and even the direct involvement of the manufacturer's team in negotiations for larger projects. This partnership – a two-way street in practice – gives our integrators more security and strengthens our commercial performance.
The way EGING has positioned itself in the country shows that we are on the right track. For us, the combination of product quality, technical support, and local presence creates a virtuous cycle: the integrator has more confidence, the end customer feels more secure, and the sector develops sustainably.
Ultimately, the lowest price may close a deal, but it's trust that sustains the market. And that can only be earned through effort, quality, integrity, and genuine partnership.
The opinions and information expressed are the sole responsibility of the author and do not necessarily represent the official position of the author. Canal Solar.
