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Opinion Article

Brand positioning and technical assistance readiness

After sales has been considered by customers when choosing the brand they will work with

In an increasingly competitive and demanding market, inverter manufacturers have been investing more and more to position themselves appropriately in the Brazilian photovoltaic sector. In addition to a complete portfolio, competitive prices and quality products, after-sales services have increasingly been the deciding factor in distributors and integrators' decision-making when choosing the brand they will work with.

Power inverters are the brain of photovoltaic systems. Their mission is to convert the direct current coming from the photovoltaic modules into alternating current that feeds the instantaneous loads and its surplus exported to the electrical grid. Furthermore, inverters also monitor everything that occurs in the system and generate information, which can be viewed in real time in their monitoring software.

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The integrators' concern in working with a brand that conveys trust and demonstrates efficiency in terms of energy generation is just as important in knowing whether it is fully ready to offer you the necessary support when the equipment presents some type of anomaly. , or even need repair.

SAJ Brasil has invested in providing pre- and post-sales support, so that its customers have a good experience in the event that they need to check for anomalies in the installed photovoltaic system. We work with a team of dedicated engineers, always ready to offer the necessary support. SAJ inverters have a 10-year warranty and adequate technical support, which is one of the main factors that makes the brand increasingly gain the trust of the solar market.

Alysson Camilo
About the Author
Alysson Camilo

Graduated in Business Administration, postgraduate in Strategic Business Management from Mackenzie University and also with academic training in Australia between 2000 and 2002. He has been operating in the Brazilian photovoltaic solar market since 2013. He had an important participation in the startups of ABB, Renesola and Astronergy /CHINT for the local market.

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