Heineken project has already avoided emission of 2 million tons of CO2

O Heineken Green Energy Program ended the year 2023 with more than 30 thousand contracts in force to encourage the access for bars, restaurants and their consumers to renewable energy. 

Since its launch, the program has already generated savings of R$2 million for those registered and avoided the issuance of 2 million tons of CO2. The initiative is part of the company's strategic plan to be net zero across the entire value chain by 2040.

So far, the states with the highest number of signed contracts are Santa Catarina, Paraná, Minas Gerais and Rio Grande do Sul. SCHEDULE Has as target to conquer 50% of points of sale in 19 capitals from the country 2030 up.

The program is available to residents of Minas Gerais, Goiás, Paraná, Santa Catarina, Rio Grande do Sul, Ceará, Pernambuco, Alagoas, Rio Grande do Norte, Bahia, Mato Grosso, Mato Grosso do Sul, Piauí, Espírito Santo, Tocantins, Maranhão, São Paulo (Inland and Coastal – CPFL Paulista). 

“The program is one of the ways we find to bring our customers and consumers to the center of the conversation and care that we all, as a society, need to adopt to mitigate environmental impacts as much as possible,” said Mauro Homem, vice president of sustainability and corporate affairs of the Heineken Group 

What is the Heineken program?

The program, the result of a partnership between Heineken and the energy companies responsible for this management – ​​Grupo Ultragaz, Raízen Power and MOE (My Own Energy) – aims to facilitate access for people and businesses to renewable energy, providing discounts of up to 20 % on the electricity bill for individuals, bars and restaurants. 

Started in 2021, when partner bars and restaurants began to have access to 100 MW of solar and wind energy generation. Points of sale can sign up for free via the Heineken Energia Verde platform to join the project. 

To register, the consumer must register 100% digitally, accessing the platform, with CNPJ/CPF and a photo or copy of the energy bill. 

Participation is free and, to access the benefit, the user must prove the average monthly value of R$200,00 on their energy bill. After joining the program, the estimated period for conversion and supply of green energy is 120 days.

In addition to the program being free of fees, there is no loyalty on the part of the consumer, who is free to withdraw from the program at any time. 

How does clean energy reach homes and establishments?

The discount is possible thanks to energy compensation made by the energy companies Grupo Ultragaz, Raízen Power and MOE (My Own Energy). 

Through plants using renewable sources such as solar, wind, biomass and biogas, an energy load is generated in the generators, which direct it to the local distributor, responsible for connecting with the addresses registered in the Program. 

“As a result, the use of these energies generates energy credits that are converted into discounts on the consumer’s bill. When the distributing concessionaire receives energy from a generating company, it reduces the need to obtain energy from traditional sources”, he explains. Beatrice Jordão, senior marketing manager at Heineken in Brazil.

More information about Heineken's renewable energy program can be found by clicking here. 

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