Livoltek presents new expansion plans at Summit

Brazil surpassed, during the Easter holiday, the 28 GW of operational capacity in solar energy, adding the installed powers in distributed (19,68 GW) and centralized (8,39 GW) generation.

To keep up with this growth, Rui Cheng, CEO of Hexing Brazil Group, presents to the market the new expansion plans for Livoltek during the Intersolar Summit 2023, which will take place on April 18th and 19th in Fortaleza (CE).

In the city, the factory of Eletra Energy Brazil, Livoltek's sister company, with more than 70% share of the Brazilian electric meter market.

According to Cheng, after two years since the start of Hexing Group's operations with photovoltaic inverters, Livoltek is now preparing to implement a growth plan in the Brazilian market.

“Just as we did just over 10 years ago with Eletra Energy, which started with less than 5% share in the meter market in 2010 and today holds more than 70%, we will seek similar results with Livoltek, without giving up the culture organization, which is seen as a differentiator for our employees and customers”, he highlighted.

“We understand that the market is difficult for many players, but our plan for Brazil is solid and long-term. Our mission is to be not only the best manufacturer of photovoltaic inverters in Brazil, but to provide our network of partners with the best engineering support and solutions”, highlighted the executive.

According to him, the company's differential is to maintain its own service bases in all regions of the country, enabling Eletra Energy's existing service network for meters to also meet Livoltek's demands.

As part of this new expansion plan, the CEO announced the hiring of Alessandra Adam, Marketing Manager Latam, and Cristiano Santos, Business Development Manager, who will lead the operational restructuring for this new stage of growth.

“One of the advantages of this new organization is a more focused focus on sales and marketing management with the aim of bringing faster, more solid and efficient growth to Livoltek”, stated Jhonattan Carneiro, HR Manager at Grupo Hexing Brasil.

“I was positively surprised to become part of the company when I realized its grandeur, the quality of its products and solutions and, mainly, the size of its representation in the markets where it operates”, he pointed out.

“Unfortunately, the market has not yet managed to realize this same vision, and this is my objective: to make tangible and make visible the great reputation that Eletra Energy already has in the meter segment, and mainly to converge this reputation also for the Livoltek brand, so that this assumes its due position in the Brazilian market”, explained Alessandra, who arrives at the Hexing Brasil group to build the group’s brands, Livoltek and Eletra Energy.

In turn, Cristiano Santos accepted the challenge of leading Livoltek into the next stage of the company's development, with the aim of transforming it into one of the biggest players in the solar sector in Brazil.

“Today, among the inverter players present in the Brazilian market, we see a great intention to sell as many as possible, but not all of them aim to invest in the development of the solar sector as a whole in Brazil”, he reported.

“In this new phase of Livoltek, we will not only provide equipment with excellent quality and cost-benefit, but we want to use our technological and application expertise around the globe to assist the Brazilian market and our partners with solutions”, concluded Santos.