The photovoltaic market will require higher levels of qualification, warns Sol Agora.

The Brazilian solar energy market will require increasingly higher levels of technical expertise in the coming years, driven by the sector's maturation and the adoption of new technologies.

The assessment comes from Wilson Zafani, the new commercial director of [company name]. Sun Now, who took office last week with the goal of expanding the company's operations and strengthening relationships with partners.

Ao Canal Regarding solar energy, the executive highlighted that the national photovoltaic market has been advancing in maturity throughout the entire chain. "It's still a young market compared to others, but it's showing significant growth," he stated.

According to him, this process is accompanied by trends that have broadened the range of opportunities for integrators and driven new areas of activity in the sector, including energy storage.

"Storage is a game-changer in the market and doesn't necessarily have to be tied to solar. It can be applied to residential, commercial, industrial, and also larger projects," he highlighted.

Although still in its early stages in Brazil, Zafani points out that the growth of energy storage is consistent. "It's a market with great potential and is becoming increasingly a reality in Brazil. Outside the country, this is already more consolidated, but here we are making progress."

Sol Agora's strategies for the market.

The new director explains that Sol Agora's strategy includes offering more solutions aligned with market demands. "The idea is to be closer to integrators to identify opportunities and, from there, offer solutions that contribute to optimizing the sales process, focusing on quality and customer satisfaction."

Among the focuses is precisely the advancement of storage. "It's an important aggregate and we have a very specific focus on this segment," commented Zafani.

The executive also revealed that the company is betting on diversifying channels and strengthening relationships with partners as part of its commercial strategy. "We already have quite robust channels, but the intention is to diversify even further, expand our reach, and be closer in our relationships with partners," he commented.

The outlook for 2026 is one of growth.

Despite the challenges faced in 2025, especially related to interest rates, Sol Agora's outlook for this year is more positive, given the projected reduction in the Selic rate and the business's growth throughout 2026.

According to Flávio Suchek, CEO of Sol Agora, the macroeconomic scenario in 2026 remains cautious, given that inflation is proving more resilient, income is compromised, and household debt is at its highest level in the historical series.

On the other hand, the start of the interest rate cut cycle this year helps boost the sector. "This directly impacts the final rate for the customer and can contribute to an acceleration of the market."

For the company, the outlook is also favorable. "Our perspective is for a better result than in 2025, with product developments, closer commercial relationships with our partners, and advancements in systems and processes. These improvements will contribute to the growth and results of the business."

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