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Home / News / Shortage of memory chips puts pressure on renewables and data centers.

Shortage of memory chips puts pressure on renewables and data centers.

Growing demand for DRAM and HBM3E impacts electronics and encourages investment in sustainable solutions.
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  • Photo by Raphael Guerra Raphael Guerra
  • January 23, 2026, at 08:47 AM
1 min 41 sec read
Shortage of memory chips puts pressure on renewables and data centers.
Photo: Canva

The global shortage of memory chips, highlighted by The Wall Street Journal, is having a direct impact on artificial intelligence data centers and the energy sector.

The massive purchase of DRAM (Dynamic random access memoryThe use of HBM3E (High-Bandwidth Memory 3 Extended) by AI companies has driven up prices for electronics and encouraged data centers to seek renewable energy sources to maintain stable operations.

Memory prices increased by 50% in the last quarter of 2025, with expectations of a further increase of 40% to 50% by the first quarter of 2026, according to... Counterpoint Research.

Analysts point out that the shortage stems from the concentration of production in just three companies: Samsung, SK Hynix, and Micron, which hold more than 90% of the global market.

In addition to the effect on laptops, smartphones, and servers, the increased demand for specialized high-bandwidth chips intensifies electricity consumption in large data centers.

The need for reliable and scalable energy makes investments in clean energy, such as solar and wind, increasingly strategic for sustainable and efficient operations.

“The amount of memory needed to support cutting-edge AI systems means that integration with renewable sources is no longer optional for large data centers,” said Sumit Sadana, chief commercial officer of Micron, citing data from The Wall Street Journal.

AI startups and tech giants like Nvidia and xAI continue to expand their facilities, driving the market for sustainable energy solutions.

B2B companies specializing in distributed generation, battery storage, and microgrids can benefit from the growing demand for green infrastructure focused on cutting-edge technology.

Ao The Wall Street JournalExperts highlight that data centers will consume more than 70% of high-performance memory by 2026, reinforcing the pressure for energy efficiency and strategic planning throughout the technology chain.

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BESS (Battery Energy Storage System) data centers renewable energy Artificial Intelligence microgrid startups
Photo by Raphael Guerra
Raphael Guerra
Journalist graduated from PUC Campinas. Worked at Futpress, TV Século 21 and ENM. Has experience in podcasting, television, radio, news and press relations.
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