Esfera launches marketplace for buying and selling energy in the market

Esfera Energia, a company that operates in energy technology, management and trading, has launched the first marketplace in the sector, hud Cotação. The platform, which is fully digital and automated, already has more than 130 registered traders. During the testing phase, the tool has already transacted more than 100 MW per month.

The new feature will be made available free of charge to the entire market gradually. To guarantee participation, companies must request an invitation on the company's website. “In addition to solving an operational problem in the market, because both customers and traders usually control their data using spreadsheets, the platform also provides greater transparency in terms of better prices and facilitates process auditing,” explains Braz Justi, CEO of Esfera Energia.

According to the executive, the platform aims to optimize and automate the energy quotation process, which is a very manual process, still done by email, phone or even Skype. The main proposal of HUD Quotation is to bring together buyers, sellers, demands and proposals in one place.

One of the companies that participated in testing the platform from the beginning was Adecoagro, a company in the agribusiness sector. Paulo Fiordelice, responsible for the company's energy business, highlights that hud Cotação improved its quotes. “” Using the quotation platform has added a lot in terms of practicality, in addition to saving more time and agility, it brings security, transparency and greater vision of market positioning”, he states”, he states.

Esfera estimates that today the potential market for using the marketplace is at least 10 thousand actors – companies with the freedom to buy and sell their own energy on the Free Energy Market. The company's expectation is that at least 10% of this market will initially use the platform.

“We worked for eight months on developing the marketplace, focusing especially on the user experience to solve a pain point in the energy market for years, both for customers and suppliers,” says Braz.

For the CEO, the customer profile in the energy market is changing and the company is following a line of productization. “We want to increasingly reduce the human interface and have more of an interface of products and solutions that really solve the sector’s problems. The idea is to reduce bureaucracy and simplify the sector more and more”, he concludes.

To request a quote through the platform, the interested party must fill in information such as the volume of energy they wish to buy or sell, what type of energy and for what period. The traders then receive the request and send their proposals, either by email or through the platform itself. All stages of the negotiation are recorded, which facilitates auditing.

For more information click here to access the company's website and find out how to participate.