A Vibra, one of the largest distributors of fuels and lubricants in Brazil, announced the purchase of 50% of the shares of TradeBy BRL 3,52 billion.
With the operation, the energy platform becomes a wholly owned subsidiary of Vibra, since the company had already acquired the other 50% of Comerc in 2022.
A initial forecast of the company the acquisition of all shares was to be carried out between 2026 and 2028. However, the good financial return opportunities immediate led Vibra to choose to bring forward the operation.
“Our decision is motivated by the important financial return, which will come from significant synergies between the two companies and the low risk of the business, which is already fully operational,” said Ernesto Pousada, CEO of Vibra.
In Vibra’s understanding, the entry of new customers into the Free Energy Market, as well as new opportunities in energy efficiency and battery projects, bring great growth opportunities for the company.
“We are going to take our management model to Comerc, and the company will add even more product and service offerings to Vibra’s portfolio,” stated Pousada.
The executive concluded by saying that the Commerce has been showing good results, with the main generation projects completed and generating a Ebitda (earnings before interest, taxes, depreciation and amortization) annualized of R$1 billion in 2024.
In recent years, Comerc has implemented generation projects, providing security regarding the return on investments, according to Vibra.
Continuity
The negotiation also foresees the continuity of key executives for Comerc's operation.
The founder, Cristopher Vlavianos will remain until 2028, while Clarissa Sadock, current vice president of renewables and ESG at Vibra, will take over as CEO of Comerc after a period of gradual transition with the current CEO, André Dorf.
A Completion of the transaction still depends on the usual approvals for this type of transaction, and should be completed in the first quarter of 2025
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