The coronavirus outbreak and the rise in the dollar are impacting the solar energy market. However, while these are factors that could harm imports due to the reduction in the production of inputs and the increase in the exchange rate, some companies in the sector believe that this period is an opportunity to strengthen relationships with customers and redefine strategies with partners and suppliers.
“We are taking advantage of this moment to connect even more with the integrator, providing all the necessary support for the negotiations. Although the dollar is unstable, we managed to keep our generator kit extremely competitive, in addition to ensuring our partners have ample stock availability. Even in times of crisis, solar energy is and will continue to be one of the best investments available”, explained Junior Helte, director of Helte.
For Gustavo Tegon, sales manager for Brazil at Jinko Solar, this is also the time for customer loyalty. “Jinko, for example, offered to help all its official distributors with shipments and especially with the material available when the market resumes, as our factories are operating at 100% of their capacity. We have to help them in the face of this crisis situation”, he emphasized.
Tegon also said that the current scenario presents an opportunity for integrators to show the importance of installing a photovoltaic system. “We currently have a large number of people who are working from home and looking to reduce fixed and variable costs. As energy bills have risen considerably in recent years, there is a possibility that end customers, who have never looked at their energy bills, will now look and become much more interested in photovoltaic generators”, he concluded.
Redefining strategies is a solution
According to Aldo Teixeira, president of Aldo Solar, in difficult times it is essential to establish new strategies, whether with partners or suppliers, and carry out campaigns and promotions to boost business.
“It is necessary to react to the facts and carry out the necessary measures daily throughout the organization, including with resellers and financing agents, without losing sight of the possibility of recovering the spaces left when the competition takes over. In the case of Aldo Solar, planning is the keyword and we are currently reviewing the scenario day by day to prepare in advance”, highlighted Teixeira.
