A EDP, through EDP Ventures Brasil, acquired a 40% stake in Blue Sol through an investment agreement signed last week. According to the company, the objective of the negotiation is to increase its presence in the B2C solar energy segment (business-to-consumer – business to consumer).
According to Carlos Andrade, vice-president of Strategy and New Business at EDP Brasil, with the completion of the deal, the company focuses on serving residential consumers and small businesses.
“Solar energy plays a central role in EDP’s strategy of leading the energy transition in Brazil. For this reason, after consolidating our position as a reference supplier among large corporate customers, this new acquisition marks our clear objective of significantly increasing our presence in the B2C market, bringing the excellence for which we are also recognized to residential customers and companies. of small and medium sizes and creating a solid growth platform capable of serving customers in different regions of the country”, he states.
Blue Sol has been operating in the solar sector since 2008. Currently, the company has a business model that includes franchises, which offers solutions from project conception, equipment supply, installation and documentary procedures to enable connection with the local energy concessionaire .
In addition, the company offers training for professionals working in the photovoltaic market. In total, Blue Sol has a network of 34 franchises in 16 Brazilian states. The transaction is subject to verification of certain conditions precedent usual to this type of transaction, in addition to other corporate and contractual measures necessary for its completion, scheduled for February 2021.
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