A Edmond announced that he will present at Intersolar South America, held between the 23rd and 25th of August in São Paulo (SP), its new market positioning: to be a ESG technological ecosystem (Environmental, Social and Governance) and reference in the energy transition in Brazil.
Focused on photovoltaic segment, the startup’s expectations are double the customer base by the end of the year. To this end, it invests in services that serve the sector on three fronts: equipment supplies, financial services and clean energy solutions.
According to a Jackson Chirollo, CEO and co-founder of Edmond, the opportunity to meet in person at the event, which is a reference in the solar sector, was decisive in publicizing this initiative and new products and services.
"All attention is focused on the topic of clean energy. We took advantage of this moment of market encounter to show how we are evolving to make Brazil a leader in this segment and exchange experiences and knowledge with those who are also building this change”, he said.
“For our part, our position is: we want to accelerate, through technology, the process to decarbonize the planet, digitize solutions and democratize access to clean and sustainable solar energy”, highlighted Chirollo.
Edmond Services
Through vertical AppSolar, the company provides technological solutions to integrators, offering free access to a whitelabel platform that helps with management activities, sales and lead generation.
Furthermore, with the vertical energy operates through energy solutions, such as subscription plans and reductions in electricity bills, and in the development of larger plants for self-producers of electricity.
Already banking solution offers digital payment methods and financing exclusive to the segment. During Intersolar, this vertical will begin registering integrators for technical approval and authorization for the execution of solar projects under the company's new financing line, which should be launched by the end of the year.
With the expansion of the portfolio, they emphasized that they aim to offer resources so that integrators can start carrying out larger projects. According to the executive, this is a “blue ocean” to be explored.
“Only 1% of sales made by integrators are large systems for distributed generation. We can help through technology, supplies, technical and legal/regulatory feasibility. In addition to being the financing gateway for large projects”, he explained.
Thinking about this market potential, Chirollo highlighted that another action carried out by Edmond was the improvement of AppSolar platform. “We have adopted a new feature where integrators will be able to create websites integrated with CRM.”
“We also offer a management dashboard for all processes to improve decision-making and we have an EAD course platform, with more than 100 hours of content for technical and managerial professional training”, he pointed out.
Edmond targets capture
Another important milestone emphasized by greentech, founded in September 2020, is the preparations to enter capture process. According to the CEO, the choice not to receive investment in the initial years - and until now - was motivated by the desire to mature the business in a sustainable way.
“In two years we reached a stage of governance maturity that is reached after at least five years of operation. This was because we chose to structure our business model and operations before anything else,” he commented.
“To achieve this, we had support from NINT (formerly Sitawi Finanças do Bem), we carried out an assessment of GPTW, B-Corp and structured an advisory board. Now, in this turbulent period, we show the market that we are preparing for sustainable growth”, concluded Chirollo.
More about Edmond
The company, which created a vertical focused on the Free Energy Market in 2022, it connects the distributed energy generation sector, has more than 4.500 customers and transacted more than R$400 million on the AppSolar platform.
Furthermore, it became the only Brazilian startup to participate in the UN Global Compact program (United Nations) to build practices that meet the Sustainable Development Goals.
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This global ESG policy is a new type of dictatorship. Depending on the sector, this will put an end to the “small players”, who will not be able to invest in ESG requirements and, as a result, will be left out of the market, without credit and without a market, further increasing the concentration of income and power in the hands of a few. Sri Lanka is the country with the best score in the ESG criteria. It went from being a major food producer to a country ravaged by hunger. Brazil has the cleanest energy matrix in the world and is the target of criticism and attacks from the most polluting countries in the world, which happen to be the richest. It is time for Brazil to stop behaving like a colony and to put itself in the position of demanding more respect for the environment from those who demand it. I find it regrettable that companies like EDMOND are placing themselves in the position of vassals of those who are actually concerned with weakening us, for obvious reasons.