Event provides strategic information to integrators

A Genyx held, on October 31st, in Belo Horizonte (MG), the “Mastery Encounter” – event that addressed trends and opportunities in the solar energy market, in addition to promoting networking to strengthen relationships between guests. 

With the presence of 100 participants, the meeting brought together renowned sector professionals, who discussed topics such as energy storage, regulation, financing and digital marketing.

"The The focus of the Maestria Meeting was to offer all the support necessary for the success of our integrators. We brought together suppliers and experts to provide practical and strategic guidance. Our partners are essential to our journey, and this event was designed to further strengthen this partnership,” he said. Danilo Gusmao, CEO of GENYX.

Second Henrique Reis, partner at LO BAPTISTA, the meeting brought challenges to the Brazilian electricity matrix and opportunities to implement new business models in the electricity sector, with an emphasis on regulation. 

“We discussed issues related to energy storage and production, as well as sharing experiences and insights that can help integrators navigate this ever-changing landscape. The goal was to foster an enriching dialogue and offer practical guidance to drive success in the sector,” he highlighted.

“Genyx is committed to optimizing our supply chain to ensure fast and effective solutions, with up-to-date inventory and ready-to-use products to support our customers’ success. The Maestria Summit was a unique opportunity to drive the solar market, share insights and present the main innovations that add value to your business,” he added. Ricardo Santana, Supply Chain Director at Genyx. 

Marcus Sucupira, CEO of Anelo Digital, highlighted the importance of this exchange of knowledge and also commented on the insights he shared regarding marketing and the conversion funnel. “We know that everyone wants to sell, but it is essential to do so strategically. I brought a little of my knowledge to add value and help improve strategies and increase sales of integrators in the photovoltaic market".

Other highlights

To Breno Machado, commercial director of UCB Power, participating in the Maestria Meeting was very important, as it allowed us to present the company's energy storage solutions to the Genyx ecosystem and integrators and how to stand out in the market by offering these innovative solutions to customers.

Yes, Adailton Peixoto, Operations Manager at DYNAMO Estruturas, stated that it was an excellent opportunity for the company to participate in the meeting. “We presented our solutions for ground structure and carport, highlighting the versatility and efficiency for the integrators present.”

According to the executive, the lectures and debates on innovation and best practices in engineering were extremely enriching. “We believe that events like this are essential to promote the exchange of knowledge and strengthen partnerships.” 

Débora Garcez, LATAM Marketing Manager at Hoymiles, emphasized that participating in the event was an incredible experience. “We had the opportunity to interact directly with integrators and industry partners, sharing knowledge and exploring current trends in the photovoltaic market.” 

Lastly, Priscila Romero, coordinator of Banco Genyx, stated that the company's presence at Encontro Maestria was aimed at providing integrators with the best financial solutions for the solar market. “Banco Genyx, through its digital account, has a Financing Hub with more than 13 connected partner banking institutions, which expands credit options and, consequently, provides the highest conversion rate into financing.”

“This solution is innovative, accessible from anywhere and at any time, simple and completely digital, allowing integrators to focus on their sales while we find the best financing for the customer,” he concluded.

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