Between January and December 2024, CCEE (Electric Energy Trading Chamber) completed 26.834 new migrations to free energy market, a record volume that exceeds the 2023 results by more than three times.
The data is part of a study launched this Thursday (06) by the organization, responsible for registering consumers in the segment and for managing and accounting for contracts signed in this market.
Of the total migrations for the year, approximately 92% had demand below 0,5 MW, units considered medium to small in size. In addition, approximately 74% of new entrants chose a retail agent to represent them. In 2023, only 15% chose this profile.
According to Alexandre Ramos, president of the CCEE Board of Directors, the survey shows a profound transformation in the profile of those entering the free environment, with a predominance of smaller companies and even individuals.
“The opening of the Free Energy Market to all high voltage confirms a trend that we already expected, of a growing demand from society for having more power of choice in its relationship with electricity consumption,” he said.
With the wave of migration, CCEE ended 2024 with a total of 64.493 registered consumer units, which represent around 39% of the national demand for energy. “In 2025, this total will continue to grow at a similar rate,” the entity projects.

Sectors and Regions
Every day, CCEE continuously analyzes 15 branches of economic activities that are joining the Free Energy Market. In 2024, the trade and services sectors were responsible for half of the migrations, followed in the ranking by the manufacturing industry and the food segment.

Among Brazilian regions, the Southeast accounted for the largest volume of migrations, accounting for 50% of new free consumers. The state of São Paulo leads this movement, followed by Rio Grande do Sul, Rio de Janeiro, Paraná and Minas Gerais.

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