Hoymiles opens the doors of its global headquarters for a business mission organized by SEBRAE and ABSOLAR

Last Monday (1), Hoymiles received at its global headquarters, in Hangzhou, China, the participants of the China 2026 Business Mission, an initiative promoted by SEBRAE in partnership with ABSOLAR (Brazilian Photovoltaic Solar Energy Association).

The delegation brought together business leaders and institutional representatives from the Brazilian solar sector for an agenda focused on innovation, energy transition, energy storage, and the development of new businesses.

According to Hoymiles, the visit provided participants with an immersion in the technologies that are driving the transformation of the global energy sector, focusing on distributed solar generation, energy storage, power electronics, and smart energy management solutions.

Present in the delegation were Lorena Roosevelt de Lima Alves, manager of the Sebrae Renewable Energy Hub of Rio Grande do Norte; Juliana Ferreira Borges, from Sebrae Nacional; Rodrigo Sauaia, CEO of ABSOLARBárbara Rubim, President of the Association, and Ronaldo Koloszuk, Institutional Vice-President.

The agenda also included the participation of Guy Rong, Global Vice President of Hoymiles, who shared the company's trajectory, its values, and its long-term vision to make clean energy more accessible, intelligent, and efficient worldwide.

Also participating in the activities were Leo Zhu, Country Manager LATAM, and Adolfo Cestari, Commercial Manager of Hoymiles Brazil.

Throughout the visit, participants toured the Hoymiles complex, including the office, showroom, technology demonstration areas, and learned about the company's innovation trajectory over the years, highlighting the evolution of its microinverters, the growth of its portfolio, and its role as a solutions provider.

The delegation had access to practical demonstrations of energy storage systems, including applications of the HoyUltra 2 and hybrid solutions integrated with batteries.

Visitors were also able to see real-world examples of how these technologies are used and discuss the opportunities that energy storage brings to the Brazilian market, especially in commercial and industrial applications.

Leading the entire delegation during the visit, Cestari presented Hoymiles' technological differentiators, the evolution of the Brazilian market, and commercial applications of energy storage systems, using real-world cases to demonstrate business opportunities for integrators, distributors, and companies in the sector.

Débora Garcez, LATAM Marketing Manager at Hoymiles, highlighted that the agenda allowed participants to learn firsthand about technologies and applications that are gaining ground in the global solar energy market.

“This is the second consecutive year that we have had the pleasure of hosting a business mission organized by SEBRAE at our headquarters. It is a partnership built on trust, collaboration, and a common goal: to bring Brazilian entrepreneurs closer to the technologies, trends, and opportunities that are shaping the future of energy,” he stated.

For her, the presence of leaders like Lorena Roosevelt and the teams from SEBRAE and ABSOLAR It strengthens the connection between industry, sector entities, and the market.

“We believe that the future of energy will be built by companies that share knowledge, create connections, and invest in the development of their partners. More than just presenting products, we want to contribute to a complete journey of empowerment, relationship building, and business generation for our clients and the entire solar ecosystem. When we invest in education and cooperation, the whole market grows together,” he added.

The executive also pointed out that advances in energy storage should open new opportunities for the Brazilian market in the coming years. According to her, the dissemination of knowledge about the technology will be an important factor in accelerating its adoption in the country.

“Energy storage is opening a new phase for the sector. Our role is to help partners, integrators, and companies understand this movement and prepare for the opportunities that will arise in the coming years,” he concluded.

The agenda also received positive feedback from the participants, who highlighted the opportunity to learn firsthand about the technologies presented by the company, along with the chance to exchange experiences about the solar energy and storage market.

Michelle Vaz de Mello Santos, from Sebrae Rio de Janeiro, reported that the visit provided an experience that exceeded expectations. In addition to contact with technologies focused on solar energy and storage, the program also included an immersion in the local culture.

"In addition to all the knowledge about the products and the information shared about the market, we were also treated to an excellent immersion in Chinese cuisine," he said.

"The visit reinforces Hoymiles' role as a strategic partner in the Brazilian market and its commitment to initiatives focused on education, innovation, and the development of new businesses, especially in rapidly growing segments such as energy storage," the company emphasized.

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