Study recommends that bars and restaurants invest in solar energy during the World Cup.

With two months to go before the start of the 2026 World Cup, a study by Serena Energia indicates that electricity management will be one of the main challenges for bars and restaurants.

This is because, during game days – especially those of the Brazilian national team – consumption tends to skyrocket, driven by the intensive use of equipment such as big screens, beer taps, air conditioning systems, and kitchens operating at high demand.

According to the analysis, without prior planning, this increase could result in a higher electricity bill the following month and compromise part of the profit generated during that period. The recommendation, according to the company, is to treat energy as a strategic business input, just like food and beverages.

Anne Elise Ostetto, Retail and Marketing Director at Serena, explains that some actions can help contain costs and improve profitability during the competition for these establishments. Reviewing electrical installations, for example, is one of the main measures.

Old equipment and worn-out wiring can cause energy losses that go unnoticed but increase consumption. She also points out that it's necessary to invest in energy efficiency, such as replacing light bulbs with LEDs and using sensors in low-traffic areas like stockrooms and restrooms.

Another recommendation highlighted by Serena is the use of distributed generation (DG) systems or solar energy subscriptions – which are gaining ground among small and medium-sized commercial establishments. In this model, the business owner can subscribe to solar energy supply without needing to install panels on their own roof.

“Choosing to supply renewable energy is not just a discount on the bill, but a management tool. The money the bar owner saves is working capital that he uses to offer a complimentary drink to the customer, improve the sound system, or train the staff for excellent service,” the director highlighted.

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