A Sunova Solar, through a the partnership to Olos technology 77Sol, expanded its volume de sales on the company's platform in 465%., after using a new paid advertising feature recently made available by energytech.
Thanks to the action, carried out in the second half of October, the company saw its market share exceed the 20% mark on the platform in relation to the same period of the previous month, when the index was around 2%. The campaign also yielded an ROI (return on investment) of 2030% for the manufacturer.
In practice, 77Sol organized a marketing campaign for Sunova, aimed directly at its integration channels. Therefore, the manufacturer was entitled to actions directed at the sales platform itself, social networks, in addition to the 77Sol community and 77Sol ranking – this through sponsorship of the prize destined for energytech's solar integrator base.
According to João Eisenmann, Head of Growth at 77Sol, more than a simple means of increasing the partner's visibility, the purpose of the action is to promote a truly assertive approach between the brand directly and the integrators.
“The project was structured through completely personalized communication, carried out by those who have daily contact with professionals in the field, and, therefore, know their main needs, preferences and behaviors”, he explained.
Engaged audience
In addition to the increase in sales, Eisenmann also reports that the paid campaign developed with Sunova also ensured significant impacts on the brand's reach and engagement with the market. “To give you an idea, the content generated almost 700 thousand impressions”, he revealed.
According to Rafael Xavier, Operations Manager at Sunova, the results achieved at the beginning of the action were so impactful that the idea is to take the partnership forward in 2024.
“The campaign and the content itself allowed us to take the brand beyond the distributor, connecting us directly with integrators and end customers through the platform. The focus for the next actions is to further leverage the perception of our company within this nucleus in a strategic way,” he stated.
market potential
To guarantee the desired return for manufacturers and new partners, 77Sol takes advantage of the contingent of users connected to its sales ecosystem. Currently, the platform has more than 16.000 integrators registered in its ecosystem. These professionals are spread across 24 states and are responsible for more than 50 monthly sessions.
After the action with Sunova, energytech expects to carry out at least three similar actions on the new business front during the 1st half of 2024. “To this end, we intend to develop content that makes communication between the advertising brand and the our users even more assertive and connected”, concluded the Head of Growth at 77Sol.
